Historically, Halloween has proven itself not the safest day to fly, as it is the anniversary of five airliner crashes killing a total of over 600 people, including EgyptAir Flight 990. It was also the day Ed Sullivan first met...
Over the years, a particular focus has been placed on aviation safety improvements. Many of these improvements have come to be thanks to the lessons learned from past crashes.
Virgin America still maintains a clear edge; its product is competitive, and the vibe hasn't been replicated elsewhere. But other airlines are taking aim.