I guess you could argue the wall in this photo looks worse for wear than the cargo plane that hit it. After all, it does have a gaping hole in it, whereas the MD-11 suffered a measly crumpled radome. But...
Since the dawn of civil aviation, airlines have been devising and revising what they believe to be meaningful identities. But it’s the logo around which everything else revolves.
With the recent trend towards consolidation, airline alliances have become a useful way to connect route networks. Doug Wint analyzes the pros and cons.