Such A Deal: United Is Now "Officially" For Sale
It's official. United Airlines is now on the block. The For Sale sign is posted.
United employees: If you thought going through bankruptcy was a fun ride, a merger will be the emotional and financial equivalent of a supersonic ride on Disneyland's Pirates of The Caribbean.
'Cept in this case the Pirates win. You lose. As will communities and airports around the nation.
United grandly announced today that it had hired an investment bank to, as was stated in perfect Airlinese in Crain's Chicago Business: " ...explore a range of strategic options, including possible mergers with other carriers..."
Which means, United management appears to have tossed in the towel in regard to moving United forward as an airline system (not that they ever had a towel in the firstforsale4.JPG (34881 bytes) place) and is trying to merge the airline and then get out.
As another ominous sign, United officials have been quoted using the surefire buzzword that usually indicates that strategic planning is now on the shelf in place of fast gains: they've used the term: increase shareholder value. Not "competitive value." Not "airline value," but shareholder value, which means increasing the price of stock certificates, not necessarily the value of the airline as a vibrant, growing entity. It's often a term that indicates the management goal is to simply get stock price up, not necessarily increase the competitive value of the airline.
In reporting the story, Crain's made the mistake of parroting one of the Urban Legends infesting the airline industry: overcapacity. It's another buzzword that they and others have taken as gospel, regardless of the fact that today airlines are full, chocka-block, no room in coach. Selling all the product. But they and others in the media will earnestly read what's written elsewhere, and listen to folks like those at the top of United, and repeat it without a shred of investigation.
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