Matt Molnar
09-26-2007, 11:17 AM
The View From Your Airplane Window Was Brought to You by ... (http://www.nytimes.com/2007/09/25/business/media/25adco.html?ex=1348372800&en=ecfb9e849c65dae6&ei=5088&partner=rssnyt&emc=rss)
By ERIC PFANNER
Published: September 25, 2007
LONDON, Sept. 24 — With airlines turning seat backs, tray tables and even overhead bins into advertising platforms, gazing out the window of an airplane has been one of the last ways to enjoy a marketing-free moment.
It looks as if that, too, is about to change — at least during that tedious time on the approach to landing, between the end of the in-flight entertainment program and touchdown on the runway.
A start-up called Ad-Air, based here, said Monday that it had created what it called the “first global aerial advertising network” — giant, billboardlike ads that will be visible from the air as planes approach runways. More... (http://www.nytimes.com/2007/09/25/business/media/25adco.html?ex=1348372800&en=ecfb9e849c65dae6&ei=5088&partner=rssnyt&emc=rss)
By ERIC PFANNER
Published: September 25, 2007
LONDON, Sept. 24 — With airlines turning seat backs, tray tables and even overhead bins into advertising platforms, gazing out the window of an airplane has been one of the last ways to enjoy a marketing-free moment.
It looks as if that, too, is about to change — at least during that tedious time on the approach to landing, between the end of the in-flight entertainment program and touchdown on the runway.
A start-up called Ad-Air, based here, said Monday that it had created what it called the “first global aerial advertising network” — giant, billboardlike ads that will be visible from the air as planes approach runways. More... (http://www.nytimes.com/2007/09/25/business/media/25adco.html?ex=1348372800&en=ecfb9e849c65dae6&ei=5088&partner=rssnyt&emc=rss)