It should be called grey jet, the only thing silver about it is the title. If they were smart they would have done a polished bare metal look. Why do you think we call AA's plane's silver birds??
It should be called grey jet, the only thing silver about it is the title. If they were smart they would have done a polished bare metal look. Why do you think we call AA's plane's silver birds??
Thanks for the pics. The scheme might be boring, but then it's meant to reflect the understated London boutique hotel sort of minimalist style that the target market approves of, these are the sort of people who drive silver BMWs and such. I've seen cabin shots and it's a bit more warm and inviting on the inside. I think they are going to do well as the only UK-based all business class carrier because of the British style and the fact that their base in LTN will eventually allow them to offer services to destinations in the Middle East, South Asia, Eastern Europe etc. where business travel is booming and companies happily pay up for premium class tickets for employees on expat package and such. This is a market that Eos and Maxjet can't really tap into being based in the US, where most companies view business travel as an expense to be minimized except for senior execs who may very well fly private.
I was reading that they built their own terminal on there website, so they must have some big plans. You don't build a private terminal for one flight a day to EWR
He said it, every word true.Originally Posted by SengaB
I'll second that motion.
"my finger on the shutter button, while my eye is over my shoulder"
The giant top to bottom SILVERJET a.)is obnoxiously large, b.)uses an awful typeface and c.)it is poorly contrasted with the fuselage. I think a pearl-esque finish like NWA's with the current shiny silver SILVERJET title would have been nice.
Ladies and gentlemen, this is your captain speaking. We have a small problem.
All four engines have stopped. We are doing our damnedest to get them under control.
I trust you are not in too much distress. —Captain Eric Moody, British Airways Flight 9
Despite the criticism of the livery, I think they are on to something. The core customer for this service is tired of the endless, logo-driven brand promotion of traditional airlines, especially since the service behind these brands is increasingly not what it used to be. In opting for extreme understatement, they are communicating an image that is more in keeping with that of a private jet (most of which are anonymously white for good reason) and that says they are all about the customer and less about themselves. Among frequent premium cabin business travelers, a major criticism of BA, the 800lb gorilla in this market, is that they are not a customer-focused organization, as evidenced by the impending labor action there and management's response to it.
You could be right about that NonStop; it makes sense.
All I know though, is that it *is* really bland. I have no doubt Mike or Carlos or someone will find a way to make it look good in an image if it sticks around long enough, but it sure is going to be forgettable most of the time.
Tom
"Keep 'em Flying"
Good video overview of Silverjet here. Shows the Luton 'private terminal' as well as aircraft cabin, neither of which are shown on the website. Also has some comments by managment about their strategy and their 'carbon neutral' concept.
http://www.prnewswire.com/mnr/silverjet/26686/
Posting Permissions
Reply With Quote
Bookmarks