Its really the other way around Josh, B6 can't compete with WN's product hence why B6 hasn't gone up against Southwest head to head. I to like JetBlue and enjoy their product but when you compare Southwest's product to JetBlue's product Southwest wins hands down.No, it's not. It is by far my least favorite airline. I flew WN once, and I have refused to subject myself to that awful experience again. WN simply cannot compete with B6's product. Plus, WN's planes are ugly enough to make me want to vomit.
Product is simply more then just a PTV. Southwest has more frequency, fare options, destinations, better opportunity to earn reward points, almost no black out periods, and overall better prices. Remember to I'm writing this from a business travelers point of view.
Anytime I fly for business 9 out of 10 times I can fly Southwest over Jet Blue and even when I can fly Jet Blue I fly Southwest because I can earn double and sometimes quadruple points vs. only one or two points with Jet Blue's program. Just an example I can earn five points on an ISP-BWI run and only two points on a JFK-BOS run with Jet Blue and if I connect and continue my trip I'll earn another two points with Southwest. So basically two trips with Southwest earns me a free flight. So its natural I'll travel with the airline that will get me a free trip faster. To me that's a much better product.



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