In July 2007, convenience store chain 7-Eleven converted 11 of its stores in the United States and one in Canada into Kwik-E-Marts for promotion of The Simpsons Movie, which will be released worldwide on July 27, 2007. The promotion had long been rumored, but the locations were kept a secret until the morning of July 1, when the 12 stores were made over with industrial foam.[2]
These 12 locations, as well as the majority of other North American 7-Elevens, will sell products found in The Simpsons, such as "Buzz Cola", "Krusty-O's" cereal, "Squishees", "Pink Movie Donuts" and other Simpsons-themed merchandise. The Squishees are basically Slurpees and sold in special collector cups and the Krusty-O's are made by Malt-O-Meal.[3] Several other 7-Eleven items, such as sandwiches, are being sold in Simpsons-themed packaging.[2] Another item is "Radioactive man Comic Book Edition #711", a special edition of the Radioactive Man series made by Bongo Comics.[4]
It was decided that Duff Beer would not be sold due to the movie being rated PG-13, and the promoters wanted to have "good, responsible fun,"[2] though it was noted that it was a tough decision.[2]
The locations of the renovated Kwik-E-Marts are: Bladensburg, Maryland/Washington DC; Burbank, California; Chicago, Illinois; Dallas, Texas; Denver, Colorado; Henderson/Las Vegas, Nevada; Los Angeles, California; Mountain View/San Francisco, California, New York, New York; Orlando/Lake Buena Vista, Florida; Seattle, Washington and Vancouver/Coquitlam, British Columbia, Canada.[2]
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