RNO Trying to Lure Nonstop NYC Service

I go to Reno every year for the air races via Frontier from LGA. They make a stop over in Denver. Reno, whether you like it or hate it does get a ton of passenger traffic. While I agree it's the Atlantic City of the west people do go there as a cost alternative to Vegas. Plus Lake Tahoe as well which seems to be busy in summer as well as the winter. I read in Airport magazine that the airport is focusing on Asian carriers as well. It is an up and coming city.

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Originally Posted by T-Bird76

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Originally Posted by mirrodie

How does one 'lure' service to a particular airport?

Is it like luring a kitty?
"Here kitty kitty kitty kitty..."

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Tax incentives, reduction in landing fees, overall favorable terms in other airport fees. That combined with an ad campaign can help drum up biz. However if there was a need for NYC-RNO I'm sure this route would already exist.

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For a good example, check out the city of Columbus, Ohio and their relationship with SkyBus...it's practically a government owned airline. Obviously a single flight to RNO wouldn't be nearly as dramatic, but you get the idea.

Like I mentioned before, I just don't think LGA is feasible due to perimeter restrictions. If I had to put my finger on NYC/RNO service, I would point at JFK.

Who knows? Maybe ISP could beat JFK with WN?