Interesting insight on how to price your photos

From a PetaPixel post about how one wedding photog made $18,000 from a single shot:

Quote:

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All too often I hear photographers make excuses for why they should undervalue their work: “It only took me an hour to shoot.” “It’s only a half-day.” “I’ll do this one for cheap so that this client will give me more work later.” “It’s not my regular work so it’s not that big a deal.” “I’m not going to do anything else with the shot.”

Forget all that. It’s not about you. It’s about the value that you’re delivering to your client. There’s a lot of mediocre images out there in the world. If a client wanted one of them, they could use one for a song. If they want you, it’s because you offer something special. Don’t be afraid to charge for your specialness.

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http://www.petapixel.com/2012/08/21/...-18000-payday/

18 grand for that? There was a hell of a lot of luck involved in that transaction- especially the luck in a pharma company coming across that single shot and be willing to pay that much for it. I'm also a bit suspicious, having worked in the corporate world, that image doesn't look like something I'd expect to see in branding. But kudos to the shooter for getting that much

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