I need two companies which compete in the same marketplace (one is a market leader and highly successful; the other is failing and in need of substantial changes). my team will analyze the two competitors and determine why the successful company has done well and why the failing company has not. Students will play the role of consultants engaged by the failing company’s Board of Directors.
I wanted to do something in the airline industry and was thinking southwest might fight the bill...but I need a less successful airline to contrast with.
thanks guys
