Amateurs, $2,000 Superbowl commercial wins contest

Great, very proud of these guys!!!!

http://www.msnbc.msn.com/id/28982084/

Amateurs beat pros, win $1 million ad challenge
Doritos ad, made for $2,000, wins Super Bowl contest as most popular spot


Feb. 2, 2009
When the makers of Doritos offered a promotion seeking Super Bowl ads from its customer base they offered two prizes. Each of five finalists got $25,000, but snack-maker Frito-Lay also promised $1 million if the ad chosen to run during the big game could beat Budweiser, Coke, CareerBuilder and the other traditional heavyweights in a prominent national ranking.

Last night, Doritos had to write the the big check.

Against all odds, two brothers who spent about $2,000 on Doritos' "Crystal Ball" ad ended up as the No. 1 selection in USA Today's Ad Meter focus group ranking and took home the $1 million prize. The ad also won msnbc.com's Super Bowl XLIII ad challenge, an unscientific survey, with 12 percent of the nearly 60,000 votes cast.

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That was far more than the Nos. 2 and 3 ads in the bracket-style ranking from Budweiser and Careerbuilder.

Indiana brothers Joe and Dave Herbert created the spot. They were chosen from among 2,000 aspiring filmmakers to have their ad produced for the big game.