"I love New York" campaign gets a new look
ALBANY — The famed "I Love New York" marketing campaign gets its new makeover starting today.
State marketing officials are rolling out the new "I Love New York" logo later today and announcing new marketing strategies to entice New Yorkers to travel to upstate and to lure visitors from neighboring states and Canada.
The logo, first launched in 1977, will basically stay the same, but adds a squirrel and butterfly to suggest that New York is more than New York City.
The effort is part of a $15 million-a-year ad campaign to bolster New York’s $43 billion a year tourism industry, especially targeted to upstate New York. Nearly 80 percent of the tourism spending in the state occurs in the New York City, Hudson Valley and Long Island areas.
The timing couldn’t be better to expand New York’s tourism, said Thomas Ranese, chief marketing officer for the state Empire State Development Corp.
With rising gas prices, Ranese said tourists want to look for shorter trips. He said there are 80 million people who live within a three-to five-hour drive of New York’s borders.
"If we can just capture some of those folks to either stay in New York or to come across the border this summer, that can be a huge win for New York’s economy," he said.
The campaign will include a new travel guide, a redevelopment of the "I Love New York" website (iloveny.com) and partnerships with Virgin Atlantic and JetBlue for travel promotions.
http://poughkeepsiejournal.com/apps/pbc ... S/80506016
Re: "I love New York" campaign gets a new look
How does a squirrel and butterfly reflect upstate NY?? We have them here on Long Island as well as NYC... I think if anything the new logo gives NY a softer look, not in a bad way but I don't think it reflects Upstate NY in anyway.
Re: "I love New York" campaign gets a new look
Quote:
Originally Posted by T-Bird76
How does a squirrel and butterfly reflect upstate NY?? We have them here on Long Island as well as NYC... I think if anything the new logo gives NY a softer look, not in a bad way but I don't think it reflects Upstate NY in anyway.
They have squirrels in Upstate New York, but, what the hell is up with the butterfly? Maybe they could have added a waterfall or something?
Quote:
The logo, first launched in 1977, will basically stay the same, but adds a squirrel and butterfly to suggest that New York is more than New York City.
Re: "I love New York" campaign gets a new look
We have squirrels and butterflies in NYC. And rabbits, raccoons, possums, turtles, bats, frogs, geese, ducks, swans, and snakes all have homes in NYC parks. They should have used animals we don't have like bears, deer and coyotes.
Re: "I love New York" campaign gets a new look
Mike made a good point, a waterfall would have been perfect. However if they really wanted to represent Upstate NY they should have shown a factory in ruin, lolol
Re: "I love New York" campaign gets a new look
Actually, we do have black bears in the Bronx. Those guys are everywhere. My friend said he saw deers and coyotes around Riverdale too.
Re: "I love New York" campaign gets a new look
I thought this was going to be about obnoxious transvestite hood rat crack *****s. :shock:
Re: "I love New York" campaign gets a new look
Quote:
The logo, first launched in 1977, will basically stay the same, but adds a squirrel and butterfly to suggest that New York is more than New York City.
Well, other than Long Island, is there really anything else in NYS? :wink:
