LTU Getting New Livery

The new livery will be applied to an A330-200 that the airline is expected to take delivery of in April. I'm sure we will see her at JFK.

Not sure I like it...

http://skyliner-aviation.de/photos/01dalpi.jpg

I don't know - I think I like it better then the current look. At least it will be something new at JFK :)

I like the new scheme but I think ".com" titles in general are pretty lame.

Nooooooooooooooooo!!!!!!!!!!!!!!!!!! Another classy one bites the dust!

My God!
Its like someone burned out my eyes with flaming acid!!!!!!


VERY disappointing.
Senga

I have thought that LTU needed a new scheme for a while, but that is certainly not the direction that they should be going in. I expected something more mature and subtle.

I have always wondered how an airline can justify going form something like this to what we see proposed by the airline. I have always wanted to sit as a fly on the wall in their marketing departments conference room and hear their rationalizations for finding a scheme like this acceptable.
http://www.nycaviation.com/hosting/ltuu.jpg
Senga

Red and gray do not match. I don't care what anyone says.

Ah, the swoosh! How original.

Marketing Dept: "You need to brand your product to look like all the others..."

Sheep...all sheep.

No matter what, I still think the old livery stands out more. Way too classic to simply abandon it. Also a slight modification might have done the trick. LTU's current livery ROCKS!

I agree with you.
If you have a winning model why change it dramatically.
Senga

LTU.COM.... DotCom..... has that real 2nd rate ring to it....

Hey, we're not an airline.. but we sell tickets.... we have a website...buy something...we're desperate.

You ever read or hear Google or Ebay mentioned on the news or the Financial page? "DOTCOM" is not even mentioned.

Ever live in a town or city with .COM at the end of it? Buy your food at a restaurant with .COM at the end of it? Go to a school with .COM in the name?

Marketing consultants and graphic designers run the show today in most businesses, I am sure they found this 'fresh,' 'young looking,' and 'internet friendly' and gave themselves all a pat on the back.

I can't believe that you folks like their current swcheme. Maybe if the colors MATCHED it would be better.