Song and JFK featured on The Apprentice: Martha Stewart
Hey, did anyone catch The Apprentice on NBC on wednesday? The two teams had to create a 30 second ad promoting Song's new $99 JFK-LAX. They filmed some footage at Terminal 2 and on one of the planes.
Quote:
This week, the teams were given the task of producing a 30-second, in-flight commercial promoting Song Airlines’ new $99 direct flight from JFK to LAX.
Primarius came out strong, hitting all its marks under the leadership of a very strong Bethenny. Backed up by the strong organizational skills of Dawna and the somewhat crazy-but-still strong Jim, Primarius produced a slick 30-second spot that promoted the brand and hit its target audience.
Matchstick’s commercial was in trouble from the beginning, soon after Ryan decided to ignore what the airlines’ executives had to say about who their target demographic is: women over 40. Instead, Ryan proceeds with his concept of using sports as a theme for the commercial. The result was disastrous. The only best part? Quoting Charles: "Well, at least, he looks good," referring to Ryan's outfit in the commercial — tight and very revealing baseball undershorts.
