Iberia A340-600
02-10-2008, 10:33 PM
Read this in next months issue of Airways:
Ad Wars: The 'new' (read: 'We're Out of Chapter 11') Delta Air Lines has spent big bucks on a 'Change is:' campaign, touting how it has improved. Obviously stung by Delta's encroachment into its international market, Continental offered another version, a full-page ad stating: 'Change is: What You Get Back From a Twenty When You Buy a Meal on Those Other Airlines.'
Ad Wars: The 'new' (read: 'We're Out of Chapter 11') Delta Air Lines has spent big bucks on a 'Change is:' campaign, touting how it has improved. Obviously stung by Delta's encroachment into its international market, Continental offered another version, a full-page ad stating: 'Change is: What You Get Back From a Twenty When You Buy a Meal on Those Other Airlines.'